What I Learned Today

Why car dealers need to get better at relationships

by Carl Natale on August 23, 2010

The Internet really has changed how we buy a car. We’re much more savvy about the car and price when we walk onto a lot because of Internet research. Chris Brogan has a interesting story of why he bought a Camaro from Motorphilia, an Internet car dealer. He has a lot of thoughts about what’s […]

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Why you need to be nice to writers

by Carl Natale on August 20, 2010

The Wall Street Journal has a great story on what happens if you cross a television script writer. If you’re an actor, you get written out of the script. If you’re not famous, you become an unflattering character. Yes this sounds awfully passive-aggressive. But it gets explained beautifully in the last paragraph. This “We’re all […]

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Why no one really wants a social media strategy

by Carl Natale on August 16, 2010

Before you pitch a Facebook page or social media strategy to a client, you need to read this on-target, succinct blog entry by Chris Brogan. Here’s the first paragraph that should be your guide: Here’s how I sell social media to companies: “I want to help you get more leads, and/or more sales.” When they […]

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How to run a Tweet Chat

by Carl Natale on August 16, 2010

So I have this idea of using Twitter to host a “radio” talk show. Use it to “broadcast” and converse with your audience. Basically this would be a Tweet Chat. Here’s a fairly good collection of tips for chats: Be that as it may, Tweet Chats are another way to get the word out about […]

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How to make your ideas successful

by Carl Natale on August 13, 2010

Nice breakdown from The Netsetter on the importance of market research when developing business ideas. Coming up with new business ideas is easy. But the hard work that follows can stop budding entrepreneurs in their tracks. You actually have to start taking action and get the ball rolling with your business idea – dreaming about […]

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Why your price is part of your usability

by Carl Natale on August 9, 2010

Another discussion of how to determine prices: Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price […]

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Making sure your freelance price is right

by Carl Natale on August 9, 2010

Setting a price is one of the trickiest part of freelancing. In the freelance world, it can be a bit complex when it comes to deciding what you should pay for copywriting services since ever project is unique. You can set a price per word price or a price per page or document price but […]

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Mashable has a story about Netflix reporting that online viewing is gaining: We expect this trend of video consumption moving to the Internet to only continue over the next few years and for Netflix to be a major player as they migrate from the DVDs-by-mail model to an online service that competes with the likes […]

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This is an excellent post about what expenses you can expect when you launch your freelance career: While most freelancers experience lower start up costs than other types of businesses, nearly all freelancers will wind up having to pay some money to start and maintain their freelance business. In this post, we’ll list some of […]

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10 productivity tips from FreelanceFolder

by Carl Natale on July 20, 2010

These 10 tips are written for freelancers but we all could use the help getting things done: Organize Your Work Space Plan Your Day, Week, Month, Year Do Similar Tasks Together Work in Focused Chunks of Time Take Frequent Breaks Use Tools to Systematize and Automate Common Tasks Learn to Delegate Cooperate with Your Personal […]

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