What I Learned Today

Wish I had time to read this book

by Carl Natale on October 2, 2010

– Posted using MobyPicture.com

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I know Twitter and Facebook drive a lot of traffic to websites – especially news sites. But e-mail still rocks as a traffic driver. Don’t believe me. Try it for yourself. See how much your traffic increases. But how are you going to tell if it works? First, you need something like Google Analytics to […]

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Why your customers’ personal branding is your business

by Carl Natale on September 29, 2010

What attracts students to apply to certain colleges? Roger Dooley looks at the primary motivation for college applicants: Personal branding. Basically he says that students want to go to a college with a brand that fits into the brand they want to project. An equally important part of the brand effect is that these high […]

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Why Twitter will not change the world

by Carl Natale on September 29, 2010

Normally, I’m dismissive of intellectuals who dismiss social media to prove their intellectual chops. So I circled the wagons as I started reading Small Change: Why the revolution will not be tweeted by Malcolm Gladwell in The New Yorker. He starts out with a moving account of how lunch-counter protests became an important part of […]

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Wednesday foliage

by Carl Natale on September 29, 2010

There is a fair amount of foliage on the ground and in the trees. – Posted using MobyPicture.com

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Branding is a promise

by Carl Natale on September 27, 2010

Chris Brogan has a must read about personal branding in his blog. He outlines a plan to rock your brand in 2011, but I say it’s good advice to act upon now. Here are a few takeaways and spin on Chris’ advice: “Branding is a promise”: These four words form the center of your branding. […]

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Little bit of fall

by Carl Natale on September 24, 2010

This photo was taken with my HTC Incredible and uploaded directly to this blog, Facebook and my Flickr account using the Moby Android app. It’s pretty slick except I took a vertical photo. If you look at my Flickr account you will see there is another photo oriented correctly. That’s a second shot but sent […]

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How to bring civility to comments

by Carl Natale on September 17, 2010

Reader comments are like the weather. Everyone loves to complain about it. But no one has a clue about how it works. But Howard Owens is one of the pioneers in online news. I’ve been following his thoughts since I began my online career. He has a strong grasp of strategy. So when Howard has […]

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Why paper is a better idea for some publications

by Carl Natale on September 15, 2010

I’m an online guy. I believe the Internet is revolutionizing how we collect information. It has so many advantages over print publications. So when the Lorin Stein, editor of the The Paris Review, says they’re predominantly a paper magazine and will stay that way, I have to say that I agree. Here he is explaining […]

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Death to the RSS reader, long live RSS

by Carl Natale on September 13, 2010

Much is being made of the decision to pull the plug on Bloglines. For the past few years it has been run by Ask.com. They’re blaming social media. And quite a few people agree. Likely to blame is that people are increasingly turning to services like Facebook and Twitter to manage what they read instead […]

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