by Carl Natale on October 2, 2010
by Carl Natale on October 1, 2010
I know Twitter and Facebook drive a lot of traffic to websites – especially news sites. But e-mail still rocks as a traffic driver. Don’t believe me. Try it for yourself. See how much your traffic increases. But how are you going to tell if it works? First, you need something like Google Analytics to […]
Tagged as:
email marketing
by Carl Natale on September 29, 2010
What attracts students to apply to certain colleges? Roger Dooley looks at the primary motivation for college applicants: Personal branding. Basically he says that students want to go to a college with a brand that fits into the brand they want to project. An equally important part of the brand effect is that these high […]
Tagged as:
Branding,
personal branding
by Carl Natale on September 29, 2010
Normally, I’m dismissive of intellectuals who dismiss social media to prove their intellectual chops. So I circled the wagons as I started reading Small Change: Why the revolution will not be tweeted by Malcolm Gladwell in The New Yorker. He starts out with a moving account of how lunch-counter protests became an important part of […]
Tagged as:
civil rights,
social change,
Social Media
by Carl Natale on September 29, 2010
There is a fair amount of foliage on the ground and in the trees. – Posted using MobyPicture.com
Tagged as:
foliage,
Podcast
by Carl Natale on September 27, 2010
Chris Brogan has a must read about personal branding in his blog. He outlines a plan to rock your brand in 2011, but I say it’s good advice to act upon now. Here are a few takeaways and spin on Chris’ advice: “Branding is a promise”: These four words form the center of your branding. […]
Tagged as:
Branding
by Carl Natale on September 24, 2010
This photo was taken with my HTC Incredible and uploaded directly to this blog, Facebook and my Flickr account using the Moby Android app. It’s pretty slick except I took a vertical photo. If you look at my Flickr account you will see there is another photo oriented correctly. That’s a second shot but sent […]
Tagged as:
foliage,
moby,
upload
by Carl Natale on September 17, 2010
Reader comments are like the weather. Everyone loves to complain about it. But no one has a clue about how it works. But Howard Owens is one of the pioneers in online news. I’ve been following his thoughts since I began my online career. He has a strong grasp of strategy. So when Howard has […]
Tagged as:
reader comments
by Carl Natale on September 15, 2010
I’m an online guy. I believe the Internet is revolutionizing how we collect information. It has so many advantages over print publications. So when the Lorin Stein, editor of the The Paris Review, says they’re predominantly a paper magazine and will stay that way, I have to say that I agree. Here he is explaining […]
Tagged as:
Digital Distraction,
Expensiccino,
Publications
by Carl Natale on September 13, 2010
Much is being made of the decision to pull the plug on Bloglines. For the past few years it has been run by Ask.com. They’re blaming social media. And quite a few people agree. Likely to blame is that people are increasingly turning to services like Facebook and Twitter to manage what they read instead […]
Tagged as:
Blogging,
Bloglines,
RSS,
Social Media
How to bring civility to comments
by Carl Natale on September 17, 2010
Reader comments are like the weather. Everyone loves to complain about it. But no one has a clue about how it works. But Howard Owens is one of the pioneers in online news. I’ve been following his thoughts since I began my online career. He has a strong grasp of strategy. So when Howard has […]
Tagged as: reader comments