Blogging

How to make money from plagiarism

by Carl Natale on November 4, 2010

This should be a simple story. When Monica Gaudio wrote a history of apple pie, she owned the copyright. When Cooks Source magazine copied it, edited it and published it without anyone’s permission, they violated the copyright. Or  maybe not? Here’s the response when Gaudio contacted the magazine: “Yes Monica, I have been doing this […]

Put down the holiday cliche, and no one gets hurt

by Carl Natale on November 1, 2010

I agree there should be some sort of law against starting the holiday shopping season this early. But it’s still not too early to work up your holiday marketing plans. While you’re strategizing and crafting material, I want you to keep something in mind. There is one phrase I want you to remember: Tis the […]

This dancing baby is defending fair use on the Internet

by Carl Natale on October 30, 2010

Basically, copyright law says you can’t perform a song without paying royalties. There are fair use provisions that say you can use portions in transformative works. What fair use means is one of the reasons why there are intellectual property lawyers. It’s a fuzzy concept. That fuzziness gets exploited by infringers and copyright holders. Perhaps […]

Why I want you to put your content behind a paywall

by Carl Natale on October 29, 2010

If you like reading newspaper and periodical content for free, read as much as you can now. At least that’s what a publisher of a niche publication told me this week. It’s crazy to be putting it on the Web for free when they expect readers to buy the paper versions. And the aggregators are […]

How to make blogging easier

by Carl Natale on October 28, 2010

Chris Brogan has some of the most useful advice for bloggers. A recent post addresses how to keep coming up with ideas: Topic ideas usually come up from thinking of what will be most useful to your readers and audience. For instance, my audience is heavily comprised of marketers and small business entrepreneurs, as well […]

How bloggers can be part of the solution

by Carl Natale on October 14, 2010

Those damn bloggers. Mucking up the Internet so the rest of us can’t find anything useful. Oh, wait. I’m one of those bloggers. Probably part of the problem I am. The problem as defined by former Portland Press Herald reporter Paul Carrier: Here’s an example. After it was announced this week that novelist Howard Jacobson […]

It doesn’t take magic to organize your writing

by Carl Natale on October 13, 2010

There’s an interesting glimpse into the mind of J.K. Rowling, the author of the Harry Potter books. Someone released an outline she made for several chapters of “Harry Potter and the Order of the Phoenix.” Each row is a chapter with columns for timeline and subplots. Rowling’s Harry Potter series is somewhat complicated. Each book […]

Having a cool domain name is so 1995. These days you can’t have a cool Internet startup unless the domain name ends in “.ly” and has less than six characters. So something like vb.ly is so cool that can’t be legal. At least not in Libya – the country that is assigned the “.ly” domains. […]

Can referees manage reader comments effectively?

by Carl Natale on October 6, 2010

One of my favorite blogs is ProFootballTalk.com (PFT). It’s a very comprehensive roundup of what’s going on in the NFL. It’s an example of what aggregators  should being doing. Yes, it relies on linking to mainstream media sites for sources but it also engages in thoughtful analysis. Of course there are sports fans who would […]

How to use a blog for marketing research

by Carl Natale on September 30, 2010

Blogging can be an effective marketing strategy that attracts prospects to your business. But there’s another way to use to find customers before you start the business. If you can find that customer need or needs, I recommend starting a blog or web site and building an audience of people interested in those topics. Do […]