Business owners don’t want Facebook pages, Twitter accounts or websites even. They want to improve their businesses. That may mean attracting new customers, cutting costs or increasing prices. This new social media order is a set of tools to achieve those goals. So don’t try to sell tools. Sell the gain. And simplify it for […]
June 28, 2010
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NPR has a story about studies that suggest that coffee can help prevent Alzheimer’s?. It’s not a slam dunk. The story examines how tricky it is to interpret such results. Me? I’m not taking any chances. I’m brewing more coffee – as soon as I figure out where I left my mug.
June 28, 2010
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