publishing

Why Seth Godin is wrong about ebooks

by Carl Natale on March 6, 2012

The marketing wizard may be right about the future of publishing but he’s underestimating how much desire there is – or will be – to publish ebooks.

Why Ikea needs to worry about ebook sales

by Carl Natale on January 16, 2012

The blog paidContent notes that “E-Books Outsell Print For Majority Of Titles On USA Today Bestseller List.” This is just a look at a couple weeks of one list so it’s not fair to call this a trend. Plus the sales are recorded right after Christmas. The assumption is that new Kindle and Nook owners […]