Why you should have gone to Social Media FTW

I’m recovering from my hangover this morning from Wednesday’s Social Media FTW conference. No I didn’t drink too many beers during the post-conference networking. But I brought home a head full of takeaways, questions and regrets. So bear with me as I work through them in this post Regret: I’m sorry Coach Deb When Deb […]

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September 23, 2010 2 comments Read the full post →

How to bring civility to comments

Reader comments are like the weather. Everyone loves to complain about it. But no one has a clue about how it works. But Howard Owens is one of the pioneers in online news. I’ve been following his thoughts since I began my online career. He has a strong grasp of strategy. So when Howard has […]

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September 17, 2010 2 comments Read the full post →

Should I have written this headline first?

There’s a very good post on three things your blog needs if it’s going to work for your business: Point of view Really great headlines Calls to action Anne Handley nails it. But when she talks about headlines, she adds this: One trick I almost always follow is this one: Write the headline before you […]

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September 16, 2010 Read the full post →

Why Twitter.com needs to change

Twitter is scheduling a major upgrade of its website. Because of its minimalist approach (140 characters and nothing more), Twitter has been a text medium. It all changes soon. Soon you will be able to see all those videos and photos that people are tweeting about without clicking through the shortened URLs. This video does […]

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September 15, 2010 Read the full post →

Why paper is a better idea for some publications

I’m an online guy. I believe the Internet is revolutionizing how we collect information. It has so many advantages over print publications. So when the Lorin Stein, editor of the The Paris Review, says they’re predominantly a paper magazine and will stay that way, I have to say that I agree. Here he is explaining […]

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September 15, 2010 Read the full post →

If you can’t beat them, change your name

What do you do when your product becomes the poster child for one of America’s biggest problems? That’s the question the corn industry faces. Use of high fructose corn syrup is down. People worry that it has too many calories and that it’s a processed food product. So they’re buying less food made with it. […]

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September 15, 2010 Read the full post →

Death to the RSS reader, long live RSS

Much is being made of the decision to pull the plug on Bloglines. For the past few years it has been run by Ask.com. They’re blaming social media. And quite a few people agree. Likely to blame is that people are increasingly turning to services like Facebook and Twitter to manage what they read instead […]

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September 13, 2010 Read the full post →

What The Onion can teach you about coming up with new business ideas

I know it’s The Onion. It’s satire. But I say they’re onto something. Hoping to win the business of those who just need to get out of the house for a while and clear their heads, the Hertz Corporation unveiled a new service Monday that allows customers to rent a car for as briefly as […]

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September 9, 2010 Read the full post →

What Facebook users like about brands

Have you figured out Facebook yet? It’s a little daunting to figure out how to use it to connect with customers. First, the good news: based on its study of 1,500 Facebook users, ExactTarget concluded that 38 percent of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average […]

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September 9, 2010 Read the full post →

What if Apple Ping isn’t just for music?

Apple is inserting a social network called Ping into iTunes. It will allow music fans to connect and follow musicians. It sounds pretty powerful. Apple should make sharing your music interests as easy as buying your music. And it gives the musicians a way to market directly to fans and find new fans. If this […]

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September 2, 2010 Read the full post →

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