Why people will pay you for filters

Information isn’t hard to find thanks to the Internet. We should thank Google for that. Their search algorithms have made information easy to uncover. That has created a world that allows us and makes it advantageous for us to share the information for free. And there is plenty of it. We’re swimming in it. This […]

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October 4, 2010 Read the full post →

Wish I had time to read this book

– Posted using MobyPicture.com

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October 2, 2010 Read the full post →

4 numbers you need to know after you send an e-mail newsletter

I know Twitter and Facebook drive a lot of traffic to websites – especially news sites. But e-mail still rocks as a traffic driver. Don’t believe me. Try it for yourself. See how much your traffic increases. But how are you going to tell if it works? First, you need something like Google Analytics to […]

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October 1, 2010 Read the full post →

How to use a blog for marketing research

Blogging can be an effective marketing strategy that attracts prospects to your business. But there’s another way to use to find customers before you start the business. If you can find that customer need or needs, I recommend starting a blog or web site and building an audience of people interested in those topics. Do […]

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September 30, 2010 Read the full post →

Why your customers’ personal branding is your business

What attracts students to apply to certain colleges? Roger Dooley looks at the primary motivation for college applicants: Personal branding. Basically he says that students want to go to a college with a brand that fits into the brand they want to project. An equally important part of the brand effect is that these high […]

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September 29, 2010 Read the full post →

Why Twitter will not change the world

Normally, I’m dismissive of intellectuals who dismiss social media to prove their intellectual chops. So I circled the wagons as I started reading Small Change: Why the revolution will not be tweeted by Malcolm Gladwell in The New Yorker. He starts out with a moving account of how lunch-counter protests became an important part of […]

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September 29, 2010 Read the full post →

Wednesday foliage

There is a fair amount of foliage on the ground and in the trees. – Posted using MobyPicture.com

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September 29, 2010 Read the full post →

Branding is a promise

Chris Brogan has a must read about personal branding in his blog. He outlines a plan to rock your brand in 2011, but I say it’s good advice to act upon now. Here are a few takeaways and spin on Chris’ advice: “Branding is a promise”: These four words form the center of your branding. […]

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September 27, 2010 Read the full post →

Little bit of fall

This photo was taken with my HTC Incredible and uploaded directly to this blog, Facebook and my Flickr account using the Moby Android app. It’s pretty slick except I took a vertical photo. If you look at my Flickr account you will see there is another photo oriented correctly. That’s a second shot but sent […]

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September 24, 2010 Read the full post →

What is Blockbuster’s business?

Blockbuster – no surprise – is filing for Chapter 11. The stores are going to stay open while it tries to renegotiate debt and cut costs. It’s in this mess because it can’t compete as a distributor of DVDs. Mashable does a nice job of summarizing the problem: It’s the same thing that’s been happening […]

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September 24, 2010 2 comments Read the full post →

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