CarlNatale.com

How to start a digital business

Good insights from Pandora founder Tim Westergren on starting a digital business. The second tip on being able to adapting to trends: The company’s mobile app strategy shift began with the release of its iPhone application in 2008. With that single decision, the company discovered that, in fact, it is more a mobile company than […]

October 15, 2010 Read the full post →

How bloggers can be part of the solution

Those damn bloggers. Mucking up the Internet so the rest of us can’t find anything useful. Oh, wait. I’m one of those bloggers. Probably part of the problem I am. The problem as defined by former Portland Press Herald reporter Paul Carrier: Here’s an example. After it was announced this week that novelist Howard Jacobson […]

October 14, 2010 Read the full post →

It doesn’t take magic to organize your writing

There’s an interesting glimpse into the mind of J.K. Rowling, the author of the Harry Potter books. Someone released an outline she made for several chapters of “Harry Potter and the Order of the Phoenix.” Each row is a chapter with columns for timeline and subplots. Rowling’s Harry Potter series is somewhat complicated. Each book […]

October 13, 2010 Read the full post →

Two copyright lawyers walk into a bar…

Stop me if you heard this. No not because I can get sued. You see it’s possible to re-tell a joke that someone else wrote. There is no copyright on jokes. But the delivery is another matter. So a comedian’s performance of a joke can be protected. It takes more than words to be funny. […]

October 11, 2010 Read the full post →

How do you balance personal branding and building value?

Personal branding is a tricky issue because if you do it too well, you can hurt yourself. This is why. Your personal brand depends on what you have done. And the only way to turn that into money is to keep working because customers want you to solve their problems. If you build value for […]

October 8, 2010 Read the full post →

‘Ho.ly Mo.ly Batman! The Libyans seized our URL shortener!’

Having a cool domain name is so 1995. These days you can’t have a cool Internet startup unless the domain name ends in “.ly” and has less than six characters. So something like vb.ly is so cool that can’t be legal. At least not in Libya – the country that is assigned the “.ly” domains. […]

October 6, 2010 Read the full post →

Can referees manage reader comments effectively?

One of my favorite blogs is ProFootballTalk.com (PFT). It’s a very comprehensive roundup of what’s going on in the NFL. It’s an example of what aggregators should being doing. Yes, it relies on linking to mainstream media sites for sources but it also engages in thoughtful analysis. Of course there are sports fans who would […]

October 6, 2010 Read the full post →

Should your business depend on your personal branding?

An entrepreneur’s biggest asset just might be his or her brand – especially when they are small businesses. But that brand can help them become titans of industry: Now that I’m a small-business consultant, I work with aspiring entrepreneurs who are attempting to market everything from bottled water and snack foods to toys, clothes, jewelry […]

October 5, 2010 Read the full post →

Is it time to polish your logo?

Logos don’t have to be fancy. So I balked when I first saw a comparison of diamonds and logos. But the analogy works very well. A great logo is like a diamond in that it catches your eye immediately. That’s why I’ve put together the 5 C’s of logo design. Clear Clean Concise Color Creative […]

October 4, 2010 Read the full post →

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