A community for Santas – What could go wrong?

Even though you have a great idea for a community, it doesn’t mean it’s going to be all holiday spirit. You never know what you’re going to get. It could be the greatest gift to mankind. Or a place for Scrooges to hang out.

Print Friendly, PDF & Email
December 16, 2010 Read the full post →

How to find blog ideas when inspiration is lacking

I don’t know what to write today. I have no blog ideas. So I’m going to skip writing today. I tried. Honestly. Here’s where I looked: RSS Feeds: I have an impressive library of RSS feeds that I monitor. That’s where I found this great post on finding blog ideas from  Duct Tape Marketing. Which […]

Print Friendly, PDF & Email
December 15, 2010 Read the full post →

How do you cover all the information?

If you want an example of how social media is changing how information gets distributed, look at the National Football League. Consider these paragraphs from an Associated Press roundup of NFL action (The added emphasis is mine): Running back Tashard Choice apologized via Twitter to anyone bothered by him asking Eagles quarterback Michael Vick for […]

Print Friendly, PDF & Email
December 14, 2010 Read the full post →

Focus your mobile strategy on content not badges

So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]

Print Friendly, PDF & Email
December 13, 2010 Read the full post →

How unicorns and rainbows can sabotage your blog

The number of followers is not proof you’re an expert or guru, but it’s probably a good indicator that x amount of people believe the claim of authority you made.

Print Friendly, PDF & Email
December 10, 2010 Read the full post →

The problem with moderation

You want scary? Enable reader comments on your web site. That’s right. Let anybody and their mutant cousin write what they want on your web site. You’re going to have to have some control. Approve each and every comment before the world sees it. It’s called moderation: The biggest problem with moderation is that readers […]

Print Friendly, PDF & Email
December 9, 2010 Read the full post →

How a content strategy works

I’m always learning. Always looking for content that can teach me something I didn’t know about blogging. So I couldn’t resist reading 4 Scientific Tips that Help You Get More Blog Comments on Copyblogger. First let me list three points that make this post a must read: It’s a list. (Although lists of odd number […]

Print Friendly, PDF & Email
December 8, 2010 Read the full post →

Creating content creates control

The goal is to expose your business name to as many people and search bots as possible. The more content you control, the less impact the negative content will have.

Print Friendly, PDF & Email
December 7, 2010 Read the full post →

3 ways to get more good customer reviews

This is a tough time to be in business. Not because of the global economy. I’m talking about the Internet. Sure the Internet does all kinds of wonderful things for anyone with something to sell. But it allows every customer to become a reviewer. It’s incredibly easy for a disgruntled customer to give you some […]

Print Friendly, PDF & Email
December 6, 2010 Read the full post →

Is Facebook really necessary?

I’m usually in favor of starting the day with a good breakfast. But I have trouble swallowing this premise today: “Your business can’t afford to not have a Facebook presence.” via Secrets to Using Facebook to Market Your Business. Really? You know me. I’m a social media kind of guy. But I have to wonder […]

Print Friendly, PDF & Email
December 6, 2010 Read the full post →

← Previous Entries

Next Entries →