Business Blogging: What I can’t tell you about blogging at Social Media Breakfast

I’m qualified to write this because I’m one of the blogging experts presenting at this morning’s Social Media Breakfast. It’s not like I’m being censored. But I only have 20 minutes to talk. Which seems like a long time until you start to make slides for everything you know. So I spent most of my […]

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January 28, 2011 Read the full post →

Guidelines that help you write your blog

Sometimes it’s a struggle to figure out what to write in your blog. There are some decisions you need to make first. What is your brand? Before you write a word, you need to understand what is your brand. That defines what you will deliver to your customers. And that is what you need to […]

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January 25, 2011 Read the full post →

How your blog is going to build your business

Blogging is bacon to search engines. They can’t resist blogs – which also can encourage customer loyalty and retention. But do not blog unless you can convert readers into customers

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January 24, 2011 Read the full post →

Why you need to publish an instruction manual for your customers

* We buy solutions that help us improve our lives.
* How do you help your customers improve their lives?
* Turn your blog into an instruction manual
* People are searching for answers to their questions not your business

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January 21, 2011 Read the full post →

Why you should blog less

I find a lot of people asking me how often they should update their blogs. Part of me wants to tell them that they should blog as often as possible. The more they blog, they more content they create. Which means: That’s better for SEO value. More people should be able to find your blog. […]

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January 19, 2011 Read the full post →

Why you don’t have to be sexy, tasty or dangerous

There are three topics that just about everyone wants to read about: Sex Food Danger It would be great to blog about any of these topics. Your topics are traffic magnets. But most of us are writing about more mundane, everyday subjects. Like what you sell. You can try metaphors and analogies. “Three ways our […]

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January 17, 2011 Read the full post →

What do you want to know about blogging?

I ask because I’m going to be speaking about blogging at the next Social Media Breakfast. Also on the agenda is Rich Brooks and Chantal Young. Here’s what they have to offer: Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte […]

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January 13, 2011 Read the full post →

Make jargon work for your blog

You’re not being honest if you say you hate jargon. You love it. You use it all the time. You love it because: It’s efficient: Jargon is code for commonly-discussed concepts. Using jargon saves time in communications. It identifies us: Using jargon shows we belong to a sub-culture. Using jargon says “I’m one of you.” […]

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January 12, 2011 Read the full post →

Learning about content marketing from Teddy Roosevelt

Theodore Roosevelt was very media savvy and would have recognized social media and blogging as great tools to tell his story

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January 10, 2011 Read the full post →

How to screw up an idea

Remember the Social Media FTW conference last year? I was there. The most interesting moment for me was during Nicole Ouellette‘s introduction to blogging presentation. (BTW, if you ever have a chance to hear Nicole speak, take advantage of it. She’s smart and thoughtful) While Nicole was explaining the virtues of WordPress and that there […]

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January 7, 2011 Read the full post →

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