7 e-mail marketing takeaways from Social Media Breakfast

There were some pretty good lessons shared at Friday’s Social Media Breakfast on e-mail marketing. Let me dive right into some takeaways: Everyone has an e-mail inbox And we’re obsessive about it. Always checking it. That kind of attention is gold. That’s part of what makes e-mail marketing so valuable. But watch for changes. People […]

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February 27, 2011 Read the full post →

3 secret blogging tips that will get you more readers

If you want to get more people to read your blog, here are three blogging tips that will help. Make a list Promising a finite list of tips or ideas is blogging gold. It lets people know you have specific advice and it ends. Putting the number of list items in your title tells readers […]

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February 23, 2011 Read the full post →

Why your fans are breaking up with you

It’s not you. It’s your content strategy. That’s the message from ExactTarget, an Internet marketing company. They did a study of why we unlike, unfollow and unsubscribe from e-mail, Facebook and Twitter marketing. It’s a pretty interesting look at why we object to the messages we ask to receive and stop reading them. Here’s what’s […]

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February 21, 2011 Read the full post →

Why you need to choose a model for your blog

It will help you write if you think of your blog as an instruction manual. That mindset helps you: Define your audience Choose your content Make it easier to blog That’s the model I chose to discuss at January’s Social Media Breakfast because it’s an easy idea to execute for the audience – mostly creative […]

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February 18, 2011 Read the full post →

What I said about blogging at Social Media Breakfast

Grab some bacon and enjoy the video from the Social Media Breakfast on Blogging for Business. You will learn some great tips about what it takes to build more business with blogs. I’m up first but be sure to stick around for Rich Brooks and Chantal Young. I’m so glad I got the chance to […]

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February 9, 2011 Read the full post →

Is your content right for the world?

Focus on your ideal reader (customer) when writing. Keep your connection to him or her. That connection stands a better chance of transferring around the world than if you go generic.

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February 7, 2011 Read the full post →

Content Curation: Is it a new tool to share useful content?

Content curation is the act of monitoring many sources of content and sharing only the best sources.

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February 4, 2011 Read the full post →

Why you need to write every day

When it comes time to publish a blog post, it’s easier to finish something you started on a previous day if you write every day.

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February 2, 2011 Read the full post →

External Links: 4 reasons you should link to trusted sites

There are four ways external links can help your business.

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February 1, 2011 Read the full post →

What I learned while sharing my blogging lessons

[slideshare id=6737510&doc=smbme-110128135700-phpapp01] I thoroughly enjoyed explaining blogging strategy at Friday’s Social Media Breakfast. Anytime I can speak about blogging for business, I have a great time. More importantly, the audience got a lot of great information to help them. I did learn a few things about blogging and presenting. Here are a few of my […]

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January 30, 2011 Read the full post →

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