You may never be off the clock when on social media

Probably my biggest takeaway from Friday’s Social Media Breakfast was the realization you are going to become journalists. Or at least be held to held to a pretty high standard when it comes to social media. I know this doesn’t seem to have anything to do with social media in highly regulated industries. But many […]

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June 27, 2011 Read the full post →

Base your business on trust not social media

“This is a business soley based on trust.” That’s what Scott Whytock, owner of August Wealth Management, LLC, an investment advisory and financial planning firm, said about financial planning at Friday’s Social Media Breakfast on social media in highly regulated industries. That’s probably the most valuable thing I heard in the morning. Yes, all the […]

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June 24, 2011 Read the full post →

Social Media ROI: How to use social media to increase sales

If you’re looking to use social media to increase sales, Jeff Molander has three good insights in HubSpot’s blog. But there is one key principle that you need to accept: There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, […]

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June 20, 2011 Read the full post →

What I’m learning from medical coding

I just wanted to let you know about a new gig I’m working. The title is community editor at ICD10Watch.com. It’s a site owned by MedTech Media, a Maine-based publisher of health related news and information. The site is a niche site that focuses on ICD-10 – a new set of codes to designate your […]

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June 2, 2011 Read the full post →

Compelling Content: Tips to improve your writing and content creation

I found some good links you can use to improve your writing and create engaging content for your business. I’m sharing the links via Twitter but want to explain why I think these resources are worth your attention. Ten Common Writing Mistakes This is a pretty good discussion with Valerie Khoo about writing tips. She […]

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May 25, 2011 Read the full post →

Establishing Authority: How your content makes you an expert

The core benefit of content marketing is that it enables you to show people that you are an expert. You do this by sharing your knowledge and insight. Thanks to the Internet, we have countless ways – blogs, Twitter, email, etc. – to show that expertise. It also gives us access to audiences at an […]

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May 19, 2011 Read the full post →

Does this blog make my content look old?

I am writing this post Monday morning. May 2. 2011. This must be pretty important information because Martyn Chamberlin says the date is one of the six biggest problems with our blogs: Early on, I decided to remove every single date on my blog, including the comments. As a result, when folks read something I […]

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May 2, 2011 Read the full post →

Content Curation: Concentrate on informing not scooping

Content curation is nothing new to journalists. They’ve been scanning news wires and selecting the best to share with readers before Al Gore invented the Internet. So when a journalist from the Poynter Institute shares advice on content curation, pay attention. Julie Moos has great insight on balancing originality with curation and inclusion vs. exclusion. […]

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April 27, 2011 Read the full post →

Four lessons about creating content

There are a few more points from Friday’s Social Media Breakfast that are worth recapping. Create content that solves problems This is something that has been said here before. When I say to write instruction manuals for your customers, I’m parroting C.C. Chapman’s advice to “Solve, share but not shill.” It’s about knowing what questions […]

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April 26, 2011 Read the full post →

How to use QR codes to tell a story

I must apologize to Amy Vintinner, marketing manager at Sea Bags. I neglected her story when I wrote about C.C. Chapman’s presentation at Friday’s Social Media Breakfast. Because she’s doing good things with content. Favorite thing is taking photos of people using Sea Bags in the field and posting the photos on Facebook. That’s a […]

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April 25, 2011 Read the full post →

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