It’s a fun look at basic business principles. My favorite tip is:
Location, location, location. This real estate mantra applies to retailers, as well. The pint-sized entrepreneurs originally set up in the town square. Business was okay, but they suspected that competition from the soda fountain across the street—which sells a killer Lime Rickey—might be depressing sales. So they moved their setup to the head of the boardwalk leading over the dunes, and created their messaging around their unique value proposition, scrawling in marker on poster board: “Last stop before the beach!”
It’s tempting to say a lemonade stand is too simple to teach real business lessons. But why?
Why isn’t your business this simple?