Maine may be Vacationland but it’s also Entrepreneurland to this blogger and her daughter. They visited a Maine beach community this summer, and the daughter started a lemonade stand.
It’s a fun look at basic business principles. My favorite tip is:
Location, location, location. This real estate mantra applies to retailers, as well. The pint-sized entrepreneurs originally set up in the town square. Business was okay, but they suspected that competition from the soda fountain across the street—which sells a killer Lime Rickey—might be depressing sales. So they moved their setup to the head of the boardwalk leading over the dunes, and created their messaging around their unique value proposition, scrawling in marker on poster board: “Last stop before the beach!”
via 7 Business Lessons from a Lemonade Stand : Marketing :: American Express OPEN Forum.
It’s tempting to say a lemonade stand is too simple to teach real business lessons. But why?
Why isn’t your business this simple?
